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Privacy Policy and Terms and Conditions of Use

This Website is owned and operated by, or on behalf of, The Fitness Initiative, “FTI”. We reserve the right to change these policies, terms and conditions from time to time and whenever necessary to reflect our current operation of this website. If you have any questions about our Website policy, terms and conditions, please contact us at:

The Fitness Initiative
445 W Commercial St

East Rochester, NY 14445

E-mail us at

Privacy Policy

FTI uses its best efforts to respect the privacy of visitors to its website. The main type of information collected is contact information for the business entities that form our membership base. As an individual, information about you such as your name, title and contact information may also be collected when visiting our website. Collection of such personally identifiable information, such as names, addresses, zip and postal codes, e-mail addresses, etc., is only done when voluntarily and knowingly submitted by you. For example, personally identifiable information may be collected in order to register for one of our programs or events, receive informational materials or respond to an inquiry. This information is used solely by FTI or possibly other organizations whose services are necessary for the internal operation of this web site.

FTI will never sell your business or personally identifiable information without your authorization. Personally identifiable information will be shared with third parties only when the person submitting the information authorizes us to share it; the law requires it or it is necessary for the operation of this website. You should be aware that although we have security measures in place, the possibility exists that others will illegally access such information and use it, although any such use would be without our consent.

By your use of our web site you signify your agreement to this privacy policy. If you do not agree to this privacy policy, you are not permitted to use this web site. By your use of this web site following posted changes to this privacy policy, you signify your agreement to those changes.

Use of "Cookies"

When you visit our web site we may automatically store some information on your computer. This information will be in the form of a "cookie". A "cookie" is a persistent, client-side text file. A website can use them to recognize repeat visitors, ease the visitor's ongoing access to and use of the site, and facilitate web surfing by saving visitor preferences and other information.


Our web site has industry standard security measures in place to protect the loss, misuse and alteration of the information under our control. Although Internet use is never totally secure, FTI will take all reasonable steps to insure the safety of your personal information.

Linking Policy

Our web site provides links to other web sites maintained/owned by third parties, totally independent from FTI FTI shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, products or services available on or through such sites. FTI is not responsible for the privacy practices or the content of such web sites and upon linking to that web site you are subject to the usage and privacy policy of that site.

Terms & Conditions of Use - Limitation of Liability

By accessing FTI website, you agree that you will hold harmless FTI and its officers, directors, employees, volunteers, agents, representatives, affiliates and any related entities from all claims arising out of or related to your access or use of, or your inability to access or use, this website or the information contained in this website or other websites to which it is linked. This includes, but is not limited to, information or materials viewed or downloaded from this website or another website to which it is linked that appear to you or are construed by you to be obscene, offensive, defamatory, or that infringe upon your intellectual property rights. In no event will FTI or the contributors of information to this website be liable to you or anyone else for any decision made or action taken by you in reliance on such information or for any consequential, special or similar damages, even if advised of the possibility of such damages. FTI may make improvements and/or changes in the products, services, and/or programs described in these materials at any time without notice. The materials on FTI are provided to you, "AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESSED OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT.

Use Of Our Materials

You may download, use, and copy the materials found on FTI web site for your personal, noncommercial use only, provided that all copies that you make of the material must bear any copyright, trademark or other proprietary notice located on the site which pertain to the material being copied. Except as authorized in this paragraph, you are not being granted a license under any copyright, trademark, patent or other intellectual property right in the material or the products, services, processes or technology described therein. All such rights are retained by FTI, its subsidiaries, and/or any third party owner of such rights. Framed links to our web site may not be made without our prior express written approval.

Use Of Our Trademarks

FTI's names and logos and all related product and service names, design marks and slogans are the trademarks or service marks of FTI, including those of any and all of its subsidiaries and affiliates. You are not authorized to use any FTI (including those of its subsidiaries and affiliates) name or mark in any advertising, publicity or in any other commercial manner without the prior written consent of FTI Requests for authorization should be made to FTI to the attention of the office of Chief Executive Officer.


All product and service marks contained herein that are not FTI's marks are the trademarks of their respective owners. References that we make to any names, marks, products or services of third parties or hypertext links to third party sites or information do not necessarily constitute or imply our endorsement, sponsorship, or recommendation of the third party, information, product, or service.

Web Site Visitor Communications Option

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