585-210-9542 info@thefitnessinitiative.org 🏠 East Rochester, NY · Serving Monroe County
Our people

Board of Directors

The physicians, professionals, and community leaders who guide The Fitness Initiative and keep our mission grounded in the community we serve.

Mary Jo Korona

Mary Jo S. Korona

Attorney · Adams Leclair LLP

Attorney and Senior Counsel with Adams Leclair LLP, a law firm she co-founded in 2008. For the past 27 years, Mary Jo has practiced as a litigator in federal and state courts, handling disputes involving businesses, medical practices, colleges and universities, and municipalities.

Cathy Hahn, MD

Cathy Hahn, MD

Co-Founder · Pediatrician

Dr. Hahn has practiced at Pittsford Pediatrics for over 25 years. A Fellow of the American Academy of Pediatrics, she earned her medical degree from Albany Medical College, a master's degree from SUNY Buffalo, and is a Cornell University graduate. She is the co-founder of Rochester School of Fitness.

Mido Zelenjakovic

Mido Zelenjakovic

Founder & President

A former professional European volleyball player and coach, Mido holds a Bachelor of Science in Sports Management and Physical Education from SUNY Brockport. He was a personal trainer at Oak Hill Country Club and interned with the PGA in 2003. He is the co-founder of Rochester School of Fitness.

Zachary Kramer, MD

Zachary Kramer, MD

Medical Oncologist & Hematologist

Zachary B. Kramer, M.D., is a medical oncologist and hematologist at the Lipson Cancer Institute of Rochester Regional Health. He received specialty training at the University of Rochester and has practiced in Rochester for over 30 years.

Fraida Levinson

Fraida Levinson

CPA (Retired)

A Rochester resident of 47 years and a native of Newburgh, NY, Fraida earned a BS and MS in Accounting and began her career as a CPA, later working as a commercial banker and insurance agent until retiring from First Niagara in 2007. Having grown up in a family affected by obesity, cardiac, and diabetes-related issues, she is committed to healthy living and spent over a decade helping others as a Weight Watchers leader.

Mike Kirby

Mike Kirby

VP of Engineering, Xerox

Mike is Vice President of Engineering for Workplace Solutions at Xerox, responsible for engineering and acquisition of app products. His connection to Mido and Rochester School of Fitness began when his son — told by a coach he was too weak for the baseball team — focused on nutrition and exercise, rose to all-county starter, and still keeps those lifelong habits today.

Robert Pickels

Robert Pickels

Chief Investment Officer, Whitney & Company

Rob is the Chief Investment Officer of Whitney & Company, a Rochester-based Registered Investment Advisor. A former collegiate athlete, he believes the discipline of a good health and fitness program teaches foundational habits for life. Rob, his wife Katie, and their children have trained with Mido at Rochester School of Fitness since 2015.

Mike Kamish

Mike Kamish

Engineer & Entrepreneur

Mike Kamish is an engineer and entrepreneur. The founder of health-tech company Bio-Optronics, Inc., he continues to develop products and build businesses with his company, Continual Care Solutions, Inc.

Paul Leclair

Paul Leclair

Attorney · Adams Leclair LLP

Paul is an attorney and founding partner of Adams Leclair LLP. He has held leadership positions in several charitable and professional organizations, including Saint's Place, the Pirate Toy Fund, Boy Scouts of America, and the Monroe County Bar Association. Paul, his wife Rebecca, and their children have trained with Mido since 2006 and consider him part of the family.

Join us in building a healthier Rochester

Our board's work is only possible with the support of partners and donors who share our belief that wellness is a right.